RETAIL, MARKETPLACES, AND CONSUMER PACKAGED GOODS

Empowering Retail Success: Advanced Solutions for OmniChannel Customer Journey Management

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Digital-First Retail Solutions Driven by Design Thinking

Retailers and direct-to-consumer brands are laser-focused on delighting customers through personalized experiences. Get this right, and you will successfully acquire and retain customers while unlocking increased average order value, customer lifetime value, shopping trip frequency, and customer loyalty. However, as you advance digitally, meeting the omnichannel demands of both your customers and employees can be a challenge.

Sutherland reimagines and transforms your processes to offer next-gen experiences across your retail value chain. We help you:

  • Elevate the OmniChannel Customer Journey. Create relevant, consistent, and authentic experiences in the customer’s channel of choice with our comprehensive omnichannel customer experience management solutions.
  • Enhance Efficiency Across Your Business. Modernize your data and application ecosystems, streamline processes, and enable digital customer interactions to improve efficiency, reduce costs, and eliminate bottlenecks in the value chain.
  • Maximize a Value-Driven Operating Model. Align performance and commercials to your business strategy from a 360° customer view to optimized process management.
  • Hyper-Personalize Customer Engagements. Utilize deep data and insights to make every experience unforgettable.
  • Retail BPaaS. All encompassing operating models that leverage the power of digital, customer experience, engineering, and domain context to drive e2e process or Process as a Service within the retail value chain.

POWERING ICONIC BRANDS WORLDWIDE

Chipotle
Darling
Deckers
hottopic
iffco
Macys

Case Studies

Segments We Serve

Leveraging the powerful synergy of human expertise and AI, we help clients reimagine and transform their processes and create exceptional experiences across retail industry sectors.

Retail

Enhance end-to-end operational processes to reduce costs while increasing customer lifetime value with hyper-personalized omnichannel experiences.

Front Office
  • Order Lifecycle Management
  • Sales
  • Loyalty Program Management
  • Returns Mitigation
  • Product Recall Handling
  • Social Media Management
Back Office

eCommerce Marketplace Solutions

Drive sales and deliver exceptional experiences with technology-powered services to optimize buyer and seller journeys.

Front Office
  • Sales
  • Seller Onboarding
  • Seller Support and Credit Management
  • Buyer Support and Credit Management
  • Seller/Buyer Issue Arbitration
Back Office

Consumer Packaged Goods

Drive valuable results with technology-enabled Direct-to-Consumer (D2C) process solutions.

Front Office
  • Consumer Care and Corporate Affairs
  • Product Recall Handling and Remuneration
  • Packaging and Product Quality Handling
  • Product Information Services
  • Direct to Consumer eCommerce
Back Office
  • Global Alignment for Customer Policy, Process, and Technology Best Practices
  • Digital Promotion Support
  • Coupon and Offer Management
  • Production and Marketing Consumer Issue Alerts

Accelerate Transformation with End-to-End Digital Engineering Solutions

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Define

Strategy Blueprint

Revamp business with profound industry and technological expertise.

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Design

Reimagined Experiences

Create superior experiences using a multi-lens world view.

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Develop

Tailored Solutions

Build disruptive custom tech and data platforms to unlock insights.

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Deploy

Market-Leading Tech

Swiftly deploy and harness bespoke technology solutions.

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Drive

Innovation at Scale

Manage and optimize enterprise systems and apps at scale.

Testimonials

Sutherland excels in delivering measurable results through standardized tools, persona-based talent, and innovative solutions. With a growing partner network and client acclaim for responsiveness and collaboration, Sutherland’s gain-share models bring a pragmatic outlook to Retail and CPG industry.

Ashish Chaturvedi Practice Leader, HFS Research

Hiring Sutherland was the best decision we ever made.

VP IT/CIO, Large American Pet Health and Wellness Company

Recognized by Those in the Know

Finance and Accounting Outsourcing

Placed in ‘Star Performer’ category in its 2023 Peak Matrix Assessment for Finance and Accounting Outsourcing

Placed in the ‘Horizon 2’ category of the HFS Horizons: The Best Enterprise Innovator for Retail and CPG Service providers 2023

Unlocking Digital Performance

Trusted Partner to Global Brands

30+ BPaaS clients across 9 countries. We are trusted transformation partners to iconic brands worldwide.

Industry-Leading Domain Expertise

160M+CX interactions annually. Leverage specialized domain expertise and industry best practices to augment internal capabilities.

Enhanced Customer Experience

Provide seamless customer experience across various channels, tailored product recommendations, and targeted promotions.

Innovation and Competitive Advantage

Implement innovative business models such as subscription services, direct-to-consumer sales, and experiential retail, creating new opportunities and gaining competitive advantage. 

Platforms

Powering innovation for your digital transformation journey

Sutherland Connect®

A cloud-based omnichannel customer engagement platform that continually analyzes customer data and interactions, utilizing digital assistants to provide intelligent, interactive, and personalized responses.

Sutherland Connect<strong>®</strong>
Sutherland CX360™

Analyze 100% of customer interactions across all channels and turn them into actionable insights.

Sutherland CX360™
Intelligent Facilities Management

From energy management and CO2 emissions reduction to repair and maintenance optimization, gain a complete view of your facilities in one unified platform.

Intelligent Facilities Management
Sutherland Translate AI®

A cutting-edge, AI-driven language translation solution that matches your brand’s unique context requirements while delivering speed to market.

Sutherland Translate AI<em>®</em>
SmartLeap® Helptree

Improve the usability, effectiveness, and intelligence of your knowledge base with our knowledge management platform, powered by robust decision network architecture.

SmartLeap<strong>®</strong> Helptree
Analytics and AI

Deliver, measure, and optimize a highly personalized customer experience with our AI-powered suite of Consumer Experience Analytics (CXA) solutions.

Analytics and AI

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Explore All Industries

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Explore All Solutions

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Get in Touch

Thanks for reaching out!

We look forward to talking soon.