Creating Exceptional Marketplace Experiences with Content for Commerce

Build your unique brand, drive real results

“98% of shoppers have been dissuaded from completing a purchase because of incomplete content.”
*Source - Episerver

Every Brand Has a Compelling Story to Tell

Sutherland’s Content for Commerce Solutions can transform your marketplace experience for sellers and buyers.

From photos and videos to chats and reviews, Sutherland manages, moderates, validates, and enriches almost 65 million content pieces annually. We’re experienced in helping customers to build, retain, and grow their audiences. We provide premium content and omnichannel support experiences at every step of seller and buyer journeys. Our solutions enable you execute results-driven content marketing programs and seamless support services that increase brand awareness, drive customer loyalty, and create lasting seller and customer relationships.

Improve Conversions with The Right Content

The number of digital buyers worldwide will surpass 2 billion by 2021 - that’s more than a quarter of the world’s population.

At Sutherland we define a plan and develop effective content that showcases your creativity, insight, and unique perspective. This includes driving your content creation and curation strategy, marketing and customer engagement to convert browsers into customers. For marketplaces, we start with a category assessment to help you build the right content for storefront management and customer engagement. For brands, we deliver digital strategies and content to communicate with customers and to re-establish engagement and loyalty. Today, our content-led marketing, storefront management, social media management and omni-channel customer transformation are more relevant than ever before.

commerce content 2

Learn More About Our Content for Commerce Services

Content for Commerce Services

Identify in-demand product categories and onboard sellers at speed

Bringing in the best sellers is arguably the most crucial step in ecommerce journey and needs a definite plan! Leverage the integrated strength of AI, Research and Conversational AI to experience the difference. Sutherland’s seller acquisition services help you identify core product categories and gaps, identify high-potential sellers, prepare targeted outreach programs, onboard compliant sellers, and set-up storefront. 


- Research-driven category gap assessment

- Proprietary Seller/ Vendor scouting frameworks

- Conversational UI driven lead generation

- Digital campaigns for seller outreach

- Trust & Safety Compliance automation

Convert browsers to buyers

Optimize your enterprise website in-line with your industry vision, mission, and audience demographics. Also assist sellers to develop high quality product content, standardized and optimized for millions of products mapped to your unique taxonomy.


- Customized landing page design for seller

- Unique “About Us” description

- Rich content - Product icons and logos, charts, video product tours, 360° product views

- Content for campaign – digital asset design, SEO, affiliate marketing

- 2D, 3D product modelling

- Product catalogue services

- Storefront localization

Improve seller stickiness with enhanced seller experiences

Seller churn can be a silent killer as it affects Customer Lifetime Value directly. Sutherland Seller Success Services are designed to ensure seamless online experiences for sellers across their marketplace journeys. We enable sellers to ‘ready to scale’, and enable with seller support services to help them stay, grow and drive business.


- Instant account set-up and product listings

- Digital marketing content – videos, emailers, infographics, etc.

- Product/Pricing/Customer intelligence tools

- Trust & Safety – Account takeovers, fraud analytics

- Returns management services

- Refresher trainings

- Seller complaints management

Rely on content that builds user trust

The cost of selling fake, imitated product and allowing biased reviews can be huge. Clearly, building trust is one of the key components that facilitate transactions in an online marketplace. With Sutherland Content Moderation Services, you can ensure higher engagement, conversion, and retention of buyers and sellers.


- Analysis of online catalogue to identify duplication, incomplete, and Incorrect information

- Cleanse, standardize and enrich product data

- Category Approval / ungating (e.g., cosmetics, chemicals, etc.)

- Company description validation

- User profile moderation

- User reviews, buyer and seller Q&As, video reviews

- Stream of social media posts and updates

Product Expert Concierge

~33% of all products ordered online are returned. With Sutherland’s Product Expert Concierge, you can drive better product adoption at customer’s end, minimize returns, improve seller engagement.


- Talk to product experts

- Digital learning for product experts

- Remote troubleshooting capabilities

- Enhanced self-service tools

- Predictive analytics enabled engagement for next-best-actions and product adoption

Targeted engagement solutions

While you are spending a lot of money to generate traffic, window shopping hurts badly. Sutherland’s analytics-led targeted engagement solution helps to increase your return on investment and ensure repeat business


- Analytics assisted hyper personalized messaging

- Abandonment driver analytics

- AI Chatbot assisted customer engagement -Email automation for recovery campaign -Sales motivator and channel strategies

- Abandonment driver analytics

Find Out More About Content for Commerce

The Sutherland Difference

Acceleration icon

Scale of Operations

Over 65M pieces of content analyzed and processed

Agile icon

One-Stop Solution

Research, Content Management, Design, Analytics, Trust & Safety


SEO Impact

We enhanced one client's SEO ranking leading to an increase in total sales of over 50% on a YoY basis

Automation icon

Delivering Tangible Client Results

Achieved 99.8%+ quality score and improved productivity by 1.6x

Data processing icon

Driving Efficiency

We helped one client to save ~$150M in returns reduction in 2019

Case Study Petco

Customer Engagement Transformation: Redefining Petco's Support Capabilities

Our Results

1 %

Community User Growth

Find Out How

Get In Touch To See How We Can Help Transform Your Marketplace